miquando.com mobile site

Back in February we talked about how mobile (tablets & phones) had overtaken non-mobile (desktop/laptop) in terms of the devices used to access miquando.com.  This was slightly earlier than we predicted last July when we launched our mobile web app (http://m.miquando.com) to accommodate this changing consumer behaviour (more..).

Mobile Devices 58% v Non Mobile 42%Today, less than 6 months later (July 2016), we see mobile phones alone are now the most popular device for our visitors.  This is a critical tipping point, because if your business does not have a mobile friendly website, chances are you are undoubtedly missing out opportunities to engage with the modern consumer.

Analysis of the devices used, has revealed a second valuable trend.  2 years ago, tablet usage was in decline, but with the recent introduction of new devices into the tablet market, there is currently a resurgence in tablet use.  This month, analysis of our visitors shows almost 60% now using mobile devices.

Miquando mobile site images
This is important because, whilst your ‘old’ website might be just about usable on these large screen mobile devices, unless you have designed it to be ‘responsive’ i.e. respond according to the type of device being used, it will likely be a pretty ugly experience for your consumer.

The first great thing about listing your business with MiQuando, means that even if you don’t have that ‘responsive’ website yet, people searching for local businesses like yours, can find you on miquando.com, looking great on a mobile friendly web site.  That way you won’t be missing this rapidly growing group of customers.

The second, is that by enabling your business for online booking, you are opening your doors 24hrs a day to mobile wielding consumers across the globe.

 

If you’d like to learn more, arrange a call back today – http://bit.ly/DiscoverMiQuando

 

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One of the great things about having lots of data is taking the time to make sense of it – essentially turning data into useful information.

Update your free local business directory entry

One very useful piece of information we have discovered is that updating your online information regularly really does help you get found more frequently.
We’ve been analysing lots of data over a couple of years now and there’s a very real correlation between businesses that update their profiles regularly (at least every 90 days) and how often they show up in search results.

That seems to be the case not just for direct searches on our free local business directory, but also stands for click through traffic from the major search engines (Google/Bing/Yahoo etc.) to business profiles on MiQuando.com.

 

 

View this infographic shows where the biggest gains can be made from an up to date MiQuando profile.

 

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Need a quick and simple way improve customer engagement online and get valuable fresh new content on your web site?  Simply add the new FREE Ratings and Reviews service from MiQuando.com.

The fantastic FREE new service gives any business (small or large) a complete Online Reputation Service that quickly and easily plugs in any web page, and lets you immediately start generating valuable Online Word of Mouth (WOM) marketing.

Features Include:-

  • 5 Star Ratings
  • Customer Feedback and Comments
  • Business Replies/Responses
  • Recommendations
  • Report & Remove inappropriate content

 All that is required is a profile on Britain’s most innovative local business directory (Sign in / Create Profile) and from your Dashboard use the menus to navigate to “Link to my Reviews” as shown below.

Select ratings and reviews menus

 

 

 

This will take to your Ratings and Reviews summary where you will see the HTML code we have provided that you can use add our free Reputation Service to your own web site.

Here’s an example of what we provide for your web page.

Example showing embedded Ratings & Reviews

 

 

 

 

The Ratings and Reviews summary page is shown below.

Showing where to Copy Ratings and Reviews Code

Simply click in the ringed area to highlight and select your personalised code, then using your mouse, right click and select Copy.

Ctrl C to copy highlighted ratings and Reviews Code

You now have all you need to embed your own Ratings and Reviews summary in your own web page and start interacting and engaging your customers to build your online reputation.  

Contact Us to discover how Ratings & Reviews from MiQuando™ can help your business grow.

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Clever 3D Artwork at the launch of MiQuando.com in the Isle of Man

If you get the opportunity to use images associated with your business then grasp that opportunity with both hands.  Images associated with your business are very valuable and important content.  A picture accompanying the text welcomes you and makes you feel a part of the company. Then you notice the name of the brand again.

Clever 3D Artwork at the launch of MiQuando.com in the Isle of ManIf you still need convincing that images are important, consider these statistics below:

Articles with images get 94% more total views
 
Including a Photo and a video in a press release increases views by over 45%
 
3.60% of consumers are more likely to contact a business when an image shows up in local search results
 
67% of consumers say the quality of a product image is “very important” in choosing and purchasing a product
 

Not only do images provide greater engagement with viewers but if used correctly, they are an essential SEO tool in the fight to get found on search engines.  Images are one the most overlooked aspects of search engine optimisation (SEO).  Many websites have images but few actually apply SEO techniques.  Neglecting this probably means you’re missing out on valuable traffic from Image Searches from all of the most popular search engines.

SEO Tips

  • Use Descriptive Image Names. Using an image name like 00103.jpg will not help a search engines to easily identify what that image might contain.  If you use an image of your company logo make sure the name relevant e.g. Companyname-logo.jpg  (in our case “MiQuando-Logo.jpg”)
  • Use Descriptive Alt Tags.  This is an important element in giving search engines clues as to what your image is about.  The more descriptive the better (within reason) e.g. instead of using “Fillet Steak” using an alt tag of “Companyname’s award winning Argentinian fillet steak

 General Tips

  • Show potential customers examples of recent best work to prove you are the right person for the job.
  • Keep your image gallery fresh and up-to-date.
  • Using pictures of yourself and team, you are more likely to come across as ‘real’ and approachable.
  • Stay on the right side of the law.  If the images or photos are not your own, you will need permission to use them.  (Read more here).
  • Optimise your images before use.  A resolution of 72dpi is fine as a computer screen only 72 dpi (dots per inch) and use the right file type (e.g. GIF, JPEG, PNG) to create an image that not only looks good, but is fast to load on the page.  The smaller the file the faster it loads!

 

Isle of Man law firm Quinn Legal as shown on MiQuandoThe new and improved service at MiQuando.com let’s registered business add up to 10 photographs and/or images with descriptions.  This is extremely valuable SEO.  Add this to all the other useful features / benefits and every business should sign-up and complete their profile.

To the right is an example of how a business listing looks on MiQuando.com when someone clicks on the business in the search results.  Click the image to see the live page.

This is an opportunity you should grab with both hands as a listing on MiQuando.com is totally FREE, with no contracts or long term commitments.  There is absolutely no reason not to get registered today and let MiQuando® start publicising your business online today.

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Chart showing % UK Internet users by age (source ONS Q4 2012)

Why Online Presence is essential for Businesses

With more people working and more distractions life just seems more hectic than ever.  Have you ever stopped to think quite how this affects the way we do business?

Clearly, fewer and fewer people are visiting the high streets of towns and cities across the country and more and more are finding the convenience of internet shopping (whether buying or browsing & comparing) a much more convenient fit into their increasingly hectic lives.

So any business that does not have some form of online channel that provides a way for customers to research, compare and buy, both products and services 24 hours a day 7 days a week, is excluding the 21st century customer!

Even if you think there is no value to your business in doing anything online, just take a moment to explore some numbers from the Office of National Statistics (Q4 2012) which tells us that 85% of Britain’s adult population is now using the Internet.

Chart showing % UK Internet users by age (source ONS Q4 2012)

And also fairly evenly split between male and female users

Image Showing Internet Users in UK by Sex

10 Tips to promoting your business online?

1. Get a Basic Web Site

A reported 60% of small businesses don’t have any sort of online presence at all!  There’s plenty of cheap self build options e.g. 1 & 1, but if you don’t fancy that a basic web site should cost less than £500.

2. Make your web site SEO friendly

Make sure your web pages have decent Page Titles, Meta Descriptions and Meta Keywords.  Check out this Blog article to see an example.

3. Register on a few valuable Business Directories

If you already have a listing on MiQuando ® – so far so good.  If not, why not?  It’s FREE, go and do it now by clicking here.

Make sure your details are kept up to date, your business description and keywords are accurate and we’ll build your very own Search Engine Optimised (SEO) page to help promote your business online for FREE.

4. Make Use of Social Media

Setup social media accounts for your business.  It’s completely free to register a FaceBook Page, a Linkedin business page and a Twitter Account.  Publish these on your contacts page and search engines will be able to link your accounts and content published on them.

5. Update your content frequently

Search engines love relevant content, so be sure to update your web site, post on Facebook, LinkedIn and Twitter to make sure the search engines can see new content and maintain visibility in search results for your business.

6. Add a Blog to your website

Another opportunity to add great relevant content.  First, more content means more authority which in turn means better search engine ranking. Check out this article from Swellpath for a more detailed explanation of why.

7.  Get Interactive

OK, so people can send you an email or give you a call, but you can get much more.  Make a simple web page that lets people register for a newsletter or opt in to email updates, gives you the opportunity to interact with existing and potential customers.  A quick and easy one to do too.

8. Let customers do more

Today on MiQuando.com you can sell and take payments online for services with our fully integrated Online Booking Calendar service.  No technical knowledge is required, simply enter your Service and Resource details and you can be up and running in less than 1 hour.

9.  Link it all together

You now have a solid online presence; whereby customers can not just find you online, but interact and even book services with you online.  It’s important to link it all together, so at MiQuando® we have made it easy for you by creating pre built links you can use to direct people to your Online Booking service from your website, a tweet, a Facebook or LinkedIn post or any other web site.  Just copy and paste the links from your MiQuando® account and you’re good to go.

10. Get some Word of Mouth Online

Every business knows a customer referral or recommendation is the best marketing tool in the world.  MiQuando.com will shortly be offering a full ratings and reviews service, free for every business and we even show you how to link it into your own web site.

 

Good luck and we’d love to hear your suggestions on how we can keep on improving MiQuando.com.

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