Why Online Presence is essential for Businesses
With more people working and more distractions life just seems more hectic than ever. Have you ever stopped to think quite how this affects the way we do business?
Clearly, fewer and fewer people are visiting the high streets of towns and cities across the country and more and more are finding the convenience of internet shopping (whether buying or browsing & comparing) a much more convenient fit into their increasingly hectic lives.
So any business that does not have some form of online channel that provides a way for customers to research, compare and buy, both products and services 24 hours a day 7 days a week, is excluding the 21st century customer!
Even if you think there is no value to your business in doing anything online, just take a moment to explore some numbers from the Office of National Statistics (Q4 2012) which tells us that 85% of Britain’s adult population is now using the Internet.
And also fairly evenly split between male and female users
10 Tips to promoting your business online?
1. Get a Basic Web Site
A reported 60% of small businesses don’t have any sort of online presence at all! There’s plenty of cheap self build options e.g. 1 & 1, but if you don’t fancy that a basic web site should cost less than £500.
2. Make your web site SEO friendly
Make sure your web pages have decent Page Titles, Meta Descriptions and Meta Keywords. Check out this Blog article to see an example.
3. Register on a few valuable Business Directories
If you already have a listing on MiQuando ® – so far so good. If not, why not? It’s FREE, go and do it now by clicking here.
Make sure your details are kept up to date, your business description and keywords are accurate and we’ll build your very own Search Engine Optimised (SEO) page to help promote your business online for FREE.
4. Make Use of Social Media
Setup social media accounts for your business. It’s completely free to register a FaceBook Page, a Linkedin business page and a Twitter Account. Publish these on your contacts page and search engines will be able to link your accounts and content published on them.
5. Update your content frequently
Search engines love relevant content, so be sure to update your web site, post on Facebook, LinkedIn and Twitter to make sure the search engines can see new content and maintain visibility in search results for your business.
6. Add a Blog to your website
Another opportunity to add great relevant content. First, more content means more authority which in turn means better search engine ranking. Check out this article from Swellpath for a more detailed explanation of why.
7. Get Interactive
OK, so people can send you an email or give you a call, but you can get much more. Make a simple web page that lets people register for a newsletter or opt in to email updates, gives you the opportunity to interact with existing and potential customers. A quick and easy one to do too.
8. Let customers do more
Today on MiQuando.com you can sell and take payments online for services with our fully integrated Online Booking Calendar service. No technical knowledge is required, simply enter your Service and Resource details and you can be up and running in less than 1 hour.
9. Link it all together
You now have a solid online presence; whereby customers can not just find you online, but interact and even book services with you online. It’s important to link it all together, so at MiQuando® we have made it easy for you by creating pre built links you can use to direct people to your Online Booking service from your website, a tweet, a Facebook or LinkedIn post or any other web site. Just copy and paste the links from your MiQuando® account and you’re good to go.
10. Get some Word of Mouth Online
Every business knows a customer referral or recommendation is the best marketing tool in the world. MiQuando.com will shortly be offering a full ratings and reviews service, free for every business and we even show you how to link it into your own web site.
Good luck and we’d love to hear your suggestions on how we can keep on improving MiQuando.com.