Icon representing a gift, deal or special offer

Free this, half price that, Two 4 One, Buy One Get One Free, 20% off…

There’s no getting away from it, everyone loves a deal!  Today, customers from all walks of like are fully engaged with the deals/special offers culture, taking great pleasure and comfort in getting that ‘great deal’.

But what’s in it for small businesses?  Historically, not a lot for some it seems, especially when it means being overloaded with customers paying discounted prices and unable to offer the usual great service and losing the business money to boot because you gave 50% or more away to a ‘deal broker’

Image showing deals and offer tagsHowever, it doesn’t have to be like that.   Imagine if you could offer an attractive deal or special offer, that…

  • Attracts new customers through the door
  • Costs just £1 each time a customer buys one
  • Is marketed free and available to customers 24/7
  • Instantly redeemable using any internet connected device

Miquando local deals have all the upside of the daily deal websites and coupon clipping but none of the downsides by allowing businesses to…

  • Get started with no up-front costs
  • Run deals & offers for however long you want
  • Avoid overloading and the usual operational havoc
  • Directly target under used capacity only
  • Limit availability – Stop, start or change a deal instantly
  • Make a deal/offer profitable

So how do I do it?

1st thing to do is give a little thought to what you want to achieve with an offer.  It might be any of the following.

  • Increase brand awarenessBeauty Bar deal image
  • Advertise a new product or service
  • Boosting sales
  • Attract a new set of customers
  • Convert new customers to repeat customers
  • Increase visits from existing customers
  • Using excess stock
  • Rewarding customers / buying loyalty

You just add a new service and tick the check box to highlight this as a special offer and add a great image or photo that really sells the offer.  If you want, you can limit when customers can book this deal so you are only discounting in quieter periods to help fill spare capacity e.g. a midweek early bird dining offer.  To do this, simply add a new resource for this service with limited booking times

Add a new Resource that is only available to be booked between 5:00pm and 6:30pm, Monday to Thursday

Image showing local deals pageThat’s it – we’ll start promoting your deal on the date your new service is set to start (immediately or a future date) and it appears on the relevant regional deals page (e.g. http://miquando.com/deals/isleofman).

Customers both new and existing, local or visitors to the area, are always on the lookout for deals and offers using our regional deals pages.  To keep a flow of new visitors, we regularly promote these pages through targeted social media and other online campaigns.

Ready to get started?  Give us a call on 01624 640393 or Click Here to send us an email

 

Still not convinced, look at these independent findings from Technomic’s research into online deals….

  • 48% of deal buyers used it for a business that they had never tried before
  • 25% used for a place that they have visited only once before;
  • 67% returned even without a deal;
  • 83% recommended the business to their friends and family
  • 34% wrote a review
  • 25% posted a status on their Facebook page
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Because we offer so much for local businesses it’s not always easy to answer the question “so, what does MiQuando do?’

Extract from facebook post about miquandoThis post on Facebook is a great example of just one zero cost way that MiQuando can help, by working together with local business owners.

L’expérience is a popular local French restaurant that uses miquando.com and a widget on their website for online booking and reservations.  They owners wanted to offer a customers a deal on a Chateaubriand meal for two.  They posted this on Facebook, using a link that lets customers book online (Try it!).

The restaurant owners also let us know posted about on our local Facebook page, again including the ‘call to action‘ link for people to book online.  As you can see in the post we have shared here, one of our Facebook followers, saw our post and immediately reserved their table online using the link we included.

This is just one simple, but highly effective example of how MiQuando works in partnership with any and every local business to help promote business and gain them customers.

If you would like to discover how MiQuando can benefit your business book a call back or a demonstration, or give us a call on 01624 640393.

 

#bookingeasy

 

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#bookingamazing

In a previous post we talked about 5 things you can do to help your online visitors become paying customers, and in that we briefly mentioned ‘Calls to action’.  This post expands on that topic.

What is a ‘call to action’?  Basically a Call to action (CTA) is something you add to your website or Facebook page or include in an email or social media post that prompts your visitors and customers to take some action.  It is literally something that shouts out for people to take an “action.”

That something might be a line of text, an image or even better a ‘widget’ that allows your online visitor to do something that benefits them.  The most obvious place where you probably already have your basic CTAs is on your contact page where you say “Call us”, “Email us”, “Like us” etc. or maybe even have a contact us form.  So you’ve given your customers a few basic choices.

Here’s some simple examples:

1. Call 0845 564 0000 now to talk to one of our friendly team members and learn how miquando.com can help your business grow 2. It is essential to actively manage your online reputation.  If you would like a copy of our PDF on how to deal with negative online feedback, simply click the Download button below.
3. Email us at mail@miquando.com with the subject “Call me please”, and one of friendly team members will give you a call back.  Download Button

Now if your business is an online retailer, your most important CTA will likely be along the lines of

Add to Basket Button

Unfortunately, that doesn’t really work if your business is service driven, rather than product driven.  In a service focussed business e.g. restaurant, beauty salon, physiotherapist, opticians, solicitor, or virtually every other service orientated business you can think of, the most effective Call to Action is going to be…

Book Now Button

Book Now Button with days of the week showingThe Book Now button is a brilliant Call to Action for any service orientated business, simply because it is the end game for almost all customers.  It gets even better when you can give customers and indication of days they can “Book Now”, as this improves both the customer experience and your conversion rate (after all, that’s what your CTAs should do) e.g.

Now think about how good it would be, if the first thing a prospective customer, visiting your website sees, is something that makes it so easy for them to achieve their objective, it’s almost too much for them to resist. Adding a real time calendar/booking widget on to your home page or landing pages, makes it incredibly easy to convert visitors to customers 24 hours a day, 365 days a year.

Snapshot of A Cut Above website

 

Try our Online Booking Widget right NOW?

 

#bookmeitseasy

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Photo of Manx money

You’ve invested, time, skills and probably a fair few quid building an online presence for your business, but is it working for you?  If your website, facebook page, or app doesn’t convert visitors to paying customers it’s not really doing its job and needs a second look.

Here’s a 5 things to look out for…

  1. Does it look good?
  2. How does it “speak” to a potential customer?
  3. Do your “Calls to action” engage people?
  4. Are you making the most of your reputation?
  5. Are your online directory listings up to date?

 

1.      Does it look good?

Make sure your photos and images look good, by using high quality images to help make a great first impression. There’s plenty of decent ‘stock’ photos available for just a few pounds, but even better is a photo of your own business in action.

Think about what a potential customer might like to see and take that shot. For example, how many times have you looked at an empty restaurant and thought “hmm, I’ll keep looking.” So, take a photo of your restaurant when it’s full of life, or maybe get some shots of some freshly made, colourful dishes that make people hungry at the very sight of them.

 

2.      How does it sound?

So your great looking photos have caught the eye. Now they’ll start reading.   Does it sound like something they want? Are you talking your customer’s language?

Take the food scenario again – you need to talk the language of the customer you want through your door. If your target is couple’s maybe focus on romance and intimacy. If it’s larger groups, make it buzz, or if it’s all about the food, tell them about the food.   Oh, and try and make sure it matches your photos too.

 

3.      Calls to action!

Right, you’ve caught their eye, tickled them with your text, they’re hooked! Now all you need to do is land them.   Do your calls to action reel them in? Convert a prospect to a customer? Or is it just a sad old “contact us” page or form?

This is your chance to grab some new business, make a few quid, so don’t screw things up now! People today, expect to be able to connect (chat in real time) or seal the deal there and then. Back in the restaurant world for example, they want to make a booking – instantly and then tick a job off their “to do” list. Ideally you want your calls to action to be effective 24/7 too – because your customers will too.

 

4.      Your online reputation

Building and leveraging your online reputation is pretty straightforward. Not only does your reputation help visitors make the choice to become customers, asking for and getting feedback from your customers is a great way to engage them and build loyalty.

Let’s be honest, nobody puts any stock in the “quotes from customers” you put on your site 2 years ago. However, the moment they see recent feedback and comments from real customers on an independent reviews site, they will believe what they see. Add links to or embed ratings and reviews in your site, and to convert more visitors to customers

 

5.      Review your online directory listings

Up to date and accurate listings in online directories will help drive visitors to your website, social media pages. Directory listings with out-dated information and broken links can cost you both visitors and money.

Clear your cache or use incognito or InPrivate mode, to make sure you get a default set of search results and look for your business. Check the results to make sure your directory entry details are up to date, or make changes where necessary. You can also include your website and social media links to help drive traffic across all of your online channels.

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