Icon representing a gift, deal or special offer

Free this, half price that, Two 4 One, Buy One Get One Free, 20% off…

There’s no getting away from it, everyone loves a deal!  Today, customers from all walks of like are fully engaged with the deals/special offers culture, taking great pleasure and comfort in getting that ‘great deal’.

But what’s in it for small businesses?  Historically, not a lot for some it seems, especially when it means being overloaded with customers paying discounted prices and unable to offer the usual great service and losing the business money to boot because you gave 50% or more away to a ‘deal broker’

Image showing deals and offer tagsHowever, it doesn’t have to be like that.   Imagine if you could offer an attractive deal or special offer, that…

  • Attracts new customers through the door
  • Costs just £1 each time a customer buys one
  • Is marketed free and available to customers 24/7
  • Instantly redeemable using any internet connected device

Miquando local deals have all the upside of the daily deal websites and coupon clipping but none of the downsides by allowing businesses to…

  • Get started with no up-front costs
  • Run deals & offers for however long you want
  • Avoid overloading and the usual operational havoc
  • Directly target under used capacity only
  • Limit availability – Stop, start or change a deal instantly
  • Make a deal/offer profitable

So how do I do it?

1st thing to do is give a little thought to what you want to achieve with an offer.  It might be any of the following.

  • Increase brand awarenessBeauty Bar deal image
  • Advertise a new product or service
  • Boosting sales
  • Attract a new set of customers
  • Convert new customers to repeat customers
  • Increase visits from existing customers
  • Using excess stock
  • Rewarding customers / buying loyalty

You just add a new service and tick the check box to highlight this as a special offer and add a great image or photo that really sells the offer.  If you want, you can limit when customers can book this deal so you are only discounting in quieter periods to help fill spare capacity e.g. a midweek early bird dining offer.  To do this, simply add a new resource for this service with limited booking times

Add a new Resource that is only available to be booked between 5:00pm and 6:30pm, Monday to Thursday

Image showing local deals pageThat’s it – we’ll start promoting your deal on the date your new service is set to start (immediately or a future date) and it appears on the relevant regional deals page (e.g. http://miquando.com/deals/isleofman).

Customers both new and existing, local or visitors to the area, are always on the lookout for deals and offers using our regional deals pages.  To keep a flow of new visitors, we regularly promote these pages through targeted social media and other online campaigns.

Ready to get started?  Give us a call on 01624 640393 or Click Here to send us an email

 

Still not convinced, look at these independent findings from Technomic’s research into online deals….

  • 48% of deal buyers used it for a business that they had never tried before
  • 25% used for a place that they have visited only once before;
  • 67% returned even without a deal;
  • 83% recommended the business to their friends and family
  • 34% wrote a review
  • 25% posted a status on their Facebook page
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Ok, that headline might be a bit strong, but it’s fair to say that we are expanding our reach beyond the Isle of Man, into the UK and into Europe now too.  It’s been a deliberate approach to develop and prove our online booking technology in the Isle of Man.

Now, after creating our highly flexible and robust online booking platform, we are seeing organic growth with businesses in England and now the Balearic Islands implementing online booking services from MiQuando.

To be fair, the British Isles has always been our main target market and the logical Regional settings example pagenext step for progression beyond our proving ground in the Isle of Man, but to get the opportunity to move into the international market earlier than expected is a great bonus.

We’ve had to make some changes in order to support our expansion into Europe and hopefully soon beyond.

for example, we’ve added the flexibility to cope with different regions/countries, multiple currencies and critically, time zones, which ensures online booking works seamlessly with customers and businesses from different geographic locations.

How long did it take us to go from a purely UK, GBP based online booking provider to a global, multi-currency, multi time zone online booking platform?

Just 16 days from start to finish!

the reason we could it so quickly, is because we have invested considerable time and money in building the foundations and underlying solution, and that, we believe, will be the key to the ongoing success of the MiQuando online booking platform.

Businesses can use MiQuando.com to provide their online booking facility with unlimited bookings for just £1 a day or try the free version on a simple pay per booking basis with no financial commitments.

Businesses using MiQuando.com, come from very diverse backgrounds, with regular bookings coming in for restaurants, beauty  salons, massage therapists, physiotherapists and osteopaths, opticians, solicitors and even hot tub hire!

We are continuously developing our products and services, to be able cater for any online booking style businesses can imagine.

Couple our flexible boking styles, with the ability to embed booking widgets and links into  our own website, social media posts and email campaigns there is no end to the possibilities of opening up every business 24 hours of every day, for the convenience of the 21st century customer.

If you would like to discover how MiQuando can benefit your business book a call back or a demonstration, or give us a call on +44 (0)1624 640393.

#bookingamazing

 

 

 

 

 

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Today’s customers don’t hang around.  If they can’t speak to you, find what they need online immediately or get a speedy reply to a message, they’re off – and usually to your nearest competitor !

Image of stressed busy lady

Not being able to answer the phone, or taking too long to reply to an email enquiry is why most small/micro businesses are losing sales on a daily basis.  Read on and take a moment to understand how much these missed calls and contacts are costing you and we’re sure you’ll want to know how you can make 2016 the year you stop losing so many sales unnecessarily.

 

So how much does every missed call/contact cost? 

  • Around 85% of people whose calls are not answered will not call back !
    • Approx 75% won’t leave their name, number or any message!
  • 60% of consumers will go elsewhere if your response to their email takes longer than 12 hours

Example Costs

ABC Physiotherapy is run by Jayne.  She get’s around 60 phone calls a week and maybe 40 email enquiries.  Because Jayne is often busy with clients, it’s difficult for her to answer her phone during the day, and emails often have to wait until the evening or weekend before she get’s a chance to respond.

Burning cash imageResearch suggests she will be losing around 21 enquiries or potential sales every week – that’s well over 1,000 lost opportunities each year.

Jayne’s has calculated here average revenue per enquiry to be around £30.  That’s over £30,000 lost revenue, simply because she’s with a client, or just taking a well earned ‘me moment’!

How can you fix it? 

Well you could always employ someone to help, but there is an effective much more cost effective way any business can fix this problem.

  • Use an online booking service like Miquando.com – it’s quick and easy to set up, you don’t need anything more than an internet connection and it’s totally free to get started.

How does online booking help me?Example online booking screenshot

  • If you’re too busy to answer the phone, or heaven forbid you’re actually getting some time off, simply use your answer phone to tell people they can book online by visiting your website or Facebook page and experience shows many will do just that.

Even better, you don’t have to worry about trying to find out who called and spend time trying to call them back!

  • They can use your online booking service at their own convenience whenever they want, from wherever they like, using any device with an internet connection

They get an immediate response by email and/or SMS acknowledging or confirming their booking request.  You don’t have to anything!

  • You can reduce lost sales and revenue by over 50%

The end result for you is happier customers, better reviews, more profit and best of all, less hassle

 

If you’d like to know more about how online booking can help you and your business, give us a call on 0845 564 0000 or Click Here to schedule a convenient time and we can call you.

 

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As part of our commitment to making life easier for customers and businesses alike, we’ve made it quicker and easier for you to change and cancel your bookings.

New “Edit My Booking” tab

Pic of Edit Booking Tab

Our ‘booking widgets’ now have a new tab.

To Change or Cancel a booking, simply click on the ‘Edit My Booking’ tab, or use the new link included in your booking emails, which will take you to a form, pre-populated with your booking info.

 

Change or Cancel a booking

EditBooking1-75

 

 

If you use a link from a booking email we’ve sent you then your information will already be shown, otherwise you can type in your Booking Reference and Email Address.

Click on the Find Booking button and we’ll find and retrieve your booking in a jiffy

 

#bookmeitseasy

 

EditBooking2Found it!

Once we’ve got your booking, you will see all the details here, and you then have the option to Change or Cancel your booking.

Change it leads you through your booking, allowing you to change the date, time, no of people, notes etc

Cancel it asks you to confirm your choice, and will then cancel your booking (providing you are within the cancellation rules set, otherwise you will be prompted to contact the business concerned)

#bookingamazing

 

That’s how quick and easy it is to change or cancel your bookings without the need to sign in to your MiQuando account.

 

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