When we use the word ‘best’ here, what do we mean. It’s not the “5 Star, simply amazing” kind of review, it is the most honest and useful kind of feedback.
At miquando.com we believe the ‘best’ reviews are ones that are not just useful to other consumers, but are equally be helpful to the business too.
- Help customers make better informed choices
- Help businesses identify both what they do well and areas they can improve
So where do we get the ‘best’ reviews?
It’s probably easier to start with the least useful ones:
- Paid for reviews
Consumers generally seem to be sceptical of paid for reviews and in many cases will dismiss them as irrelevant. It doesn’t really matter if it is an honest review or not, the fact it is paid for appears to devalue it.
- The stand out reviews
It’s not unusual to find on overly negative or positive review that stands out from the crowd. Business owners are understandable wary of an over the top negative review, but welcome the effusively praising ones. In reality the buying public are smart enough to realise that these stand out reviews are unlikely to reflect reality and will largely ignore them.
- Reviews that aren’t reviews
You know the ones. “1 STAR – don’t bother” or “5 Stars – always brilliant”. They give you nothing useful, and leave you wondering why they bothered leaving anything at all. We’re left thinking someone’s a grumpy git or mate of the owners – that’s about it. Unless they just needed that one more review to earn their “Pro Reviewer Badge”
Back to finding the ‘best’ feedback?
Where can you find the most useful (‘best’) reviews? We believe the evidence points to places where people leave feedback after having been specifically invited to do so after consuming a service, and it will come from people who feel they have something constructive to say (good or bad), and crucially, what they say can be used and acted upon by all concerned.
So to try and answer the question in the headline, we reckon ‘The Democrat’ reviewers win this one!