Good PR can be highly effective and help generate great new business and if it costs nothing, why not take the opportunity to share your news. Letting people know about things like new products and services, celebrating an anniversary, signing a new contract or winning an award are all great ways to keep your name in front of customers and prospects.
1. FREE PR feature on MiQuando.com
If you have listed your business on MiQuando’s business directory, there is a great free feature where you can add your own news and announcements, including a picture. The Free PR items are displayed in a scrolling RSS feed at the top of each regional home page, which when clicked will display a page of all the local PR items. Users of the local directory and online booking site can also subscribe to the local RSS feeds enabling them to see each new local news items as they are published.
It costs nothing and gets your messages out to your local audience and includes a link to your profile and all your contact details which means interested parties can quickly and easily get in touch with you.
2. Write an article
If you have an area of expertise, why not write an article to share what you know. They don’t have to be long, just informative and helpful. Examples could be sharing a success story, sharing your experience or creating a list of say 5 key points. Writing about how to do or achieve something is always valuable to readers.
You can submit articles to your local newspapers, offer to do an article as a guest blogger, or create your own company blog and share your knowledge there.
3. Create a newsletter
You don’t need any specialist software or skills to create a newsletter and use it to tell people what you have been doing and what’s around the corner. A newsletter can be a great way to showcase what you can do and advertise your products and services to your chosen audience.
Newsletters can be circulated in print or online or both, allowing you to advertise your business to both existing customers and new prospects. When emailing, be sure your customers have given permission / opted in to receive marketing materials electronically and you provide a method to unsubscribe too.
4. Online Forums
Contributing to online forums and groups, particularly those focussed on an area where you have experience and knowledge is another great way to let people know about your capabilities. By asking relevant and insightful questions and/or providing helpful answers over time you will build a reputation as an expert.
Direct advertising is usually not permitted or frowned upon in forums, but you can usually include a logo and links in your signature, so others will get to see and trust your company name.
5. Free Reports
Offering a free report is another way to get your name in front of people for nothing. If you’re stuck for something to write about, why not jazz up short articles expand on a list or use some research/survey results.
Letting people download them from your website in exchange for an email address has the added benefit of gaining you another opted in prospect you can target in other ways. It’s also a good idea to make it available via your social media accounts, which may get you some new followers/subscribers and expose your brand to a new and wider audience.
Clearly there are other ways in which a business can find opportunities for Free PR, but the ones about are quick and easy and require little in the way of specialist technical skills or industry contacts. Why not share comment and share your favourite way to get free and effective PR .