In a previous post we talked about 5 things you can do to help your online visitors become paying customers, and in that we briefly mentioned ‘Calls to action’. This post expands on that topic.
What is a ‘call to action’? Basically a Call to action (CTA) is something you add to your website or Facebook page or include in an email or social media post that prompts your visitors and customers to take some action. It is literally something that shouts out for people to take an “action.”
That something might be a line of text, an image or even better a ‘widget’ that allows your online visitor to do something that benefits them. The most obvious place where you probably already have your basic CTAs is on your contact page where you say “Call us”, “Email us”, “Like us” etc. or maybe even have a contact us form. So you’ve given your customers a few basic choices.
Here’s some simple examples:
|1. Call 0845 564 0000 now to talk to one of our friendly team members and learn how miquando.com can help your business grow||2. It is essential to actively manage your online reputation. If you would like a copy of our PDF on how to deal with negative online feedback, simply click the Download button below.|
|3. Email us at email@example.com with the subject “Call me please”, and one of friendly team members will give you a call back.|
Now if your business is an online retailer, your most important CTA will likely be along the lines of
Unfortunately, that doesn’t really work if your business is service driven, rather than product driven. In a service focussed business e.g. restaurant, beauty salon, physiotherapist, opticians, solicitor, or virtually every other service orientated business you can think of, the most effective Call to Action is going to be…
The Book Now button is a brilliant Call to Action for any service orientated business, simply because it is the end game for almost all customers. It gets even better when you can give customers and indication of days they can “Book Now”, as this improves both the customer experience and your conversion rate (after all, that’s what your CTAs should do) e.g.
Now think about how good it would be, if the first thing a prospective customer, visiting your website sees, is something that makes it so easy for them to achieve their objective, it’s almost too much for them to resist. Adding a real time calendar/booking widget on to your home page or landing pages, makes it incredibly easy to convert visitors to customers 24 hours a day, 365 days a year.
Try our Online Booking Widget right NOW?